Peter Sanders co-founded psps, an international trade and investment promotion firm, in 1999 and is now a managing partner and director of the company. Born in the Netherlands, he holds a Bachelor’s degree in Marketing/Corporate Communications and a Master’s degree in Corporate Communications (Boston University).
Peter has vast experience of international economic development work, with a focus on trade development and corporate internationalization, including many FDI assignments. He has sectoral specialist knowledge in the areas of software and ICT, electronics, engineering and logistics.
Peter has experience of working with a number of US economic development organizations in the areas of trade development and FDI, most notably as representative for the State of Pennsylvania, as representative for the State of Wisconsin, and as investment representative for the Economic Development Corporation of Erie County. He has also assisted several European national and regional agencies (in Germany, France and Austria) in targeting investors in the Benelux countries.
Prior to working in economic development Peter worked for a number of marketing and communications agencies in the area of strategic corporate communication and public relations. His work on corporate international development has focused on assisting companies in regard to new market entry in various EU countries.