Season 1

Play Trailer

An Original Series

Behind every great brand is a great story. And behind every great story is a person in pursuit of a vision. This episodic series focuses on the personal stories behind iconic Tennessee brands and examines the influence of their craft.

Close
Close
Episode 1

Jack Daniel's Whiskey

Explore
Episode

The story behind the first new recipe from the Jack Daniels Distillery in 150 years.

Join master distiller Jeff Arnett, the seventh person to hold the position of master distiller at Jack Daniel's since its founding in 1866, as he takes us through the launch of Jack Daniel's Rye.

Episode 2

Barrett Firearms

Explore
Episode

They made history once before. Will they do it again?

Learn how a photographer turned engineer ushered in one of the biggest innovations in weapons technology within the last 50 years. Now his son looks to continue the tradition.

Episode 3

Saint Blues Guitar

Explore
Episode

Pithy Subtitle Goes Here

Have you ever wondered how your cells divide let us break it down for you and tell you with pride have you ever wondered what this process is let me tell you more about it it?s mitosis.

Episode 4

Prophetik Clothing

Explore
Episode

Substance and style. The pursuit of an artful and better way.

In this episode, style meets substance, sustainability and showcases one man’s mission to make fashion eco-friendly once again.

Episode 5

United Records Pressing

Explore
Episode

Pithy Subtitle Goes Here

Have you ever wondered how your cells divide let us break it down for you and tell you with pride have you ever wondered what this process is let me tell you more about it it?s mitosis.

Episode 6

Lodge Cast Iron

Explore
Episode

Pithy Subtitle Goes Here

Have you ever wondered how your cells divide let us break it down for you and tell you with pride have you ever wondered what this process is let me tell you more about it it?s mitosis.

Loading