Posted by: Jennifer McEachern
Global demand drives $140 million investment
NASHVILLE – Tennessee Gov. Bill Haslam and Department of Economic and Community Development Commissioner Randy Boyd along with Brown-Forman Corporation officials announced today expansion plans for the Jack Daniel Distillery.
The $140 million investment will be used to construct two new barrelhouses as well as modify and expand the existing bottling facility to provide additional bottling and shipping capacity to meet future demand. As a result, 30 new jobs will be created in Moore County.
“Jack Daniel’s is a Tennessee tradition that was born in one of Tennessee’s smallest counties and has grown into a globally recognized brand. That says a lot about the quality and commitment of Moore County’s workforce,” Haslam said. “I thank Brown-Forman and the Jack Daniel Distillery for their continued investment in Lynchburg and bringing us closer to making Tennessee the No. 1 location in the Southeast for high quality jobs."
“Tennessee is home to many brands known around the world, and of those brands, Jack Daniel’s certainly ranks among the top of the list,” Boyd said. “This year marks the 150th anniversary of the Jack Daniel Distillery and as one of the state’s most respected brands, we thank the company for its long history in our state and its continued contribution to Team Tennessee.”
The Jack Daniel Distillery underwent a separate expansion less than three years ago which included the addition of stills, barrel warehouses and related infrastructure. The project represented an investment of $103 million and the creation of 94 jobs.
“The bourbon and American whiskey category is booming, and we appreciate the support of our Tennessee state and economic development officials as we work to meet global demand for Jack Daniel’s,” said Larry Combs, SVP General Manager Jack Daniel’s Supply Chain. “We are especially proud that this second expansion announcement comes as we celebrate the 150th anniversary of the Jack Daniel Distillery, America’s Oldest Registered Distillery.”
In addition to the new barrelhouses and bottling facility modifications, the current expansion will also involve renovations to the Visitor Center to support increased tourism and enhance the visitor experience. Last year, the Distillery received more than 275,000 guests from around the world.
“Lynchburg is proud to be home to America's oldest registered distillery and a world class tourist destination,” Metropolitan Lynchburg-Moore County Mayor Sloan Stewart said. “Jack Daniel’s is an outstanding corporate citizen, and we appreciate all that they have done to give back to the community. We congratulate them on the expansion and look forward to many years of success in the future.”
“TVA and Duck River Electric Membership Corporation congratulate the Jack Daniel Distillery on its latest plans to expand and create new jobs and investment in Lynchburg,” TVA Senior Vice President of Economic Development John Bradley said. “It’s always an exciting day when an existing company is committed to continuing growth in our rural communities. We are pleased to partner with the Tennessee Department of Economic and Community Development, city of Lynchburg and Moore County to celebrate Jack Daniel’s ongoing business success and longstanding commitment to grow in the Valley.”
Lynchburg and Moore County are represented by Sen. Jim Tracy (R – Shelbyville) and Rep. David Alexander (R – Winchester) in the Tennessee General Assembly.
About the Jack Daniel Distillery
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tennessee, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is known for the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails. Please enjoy your Tennessee Whiskey responsibly. For more information on Jack Daniel’s, visit www.jackdaniels.com or visit Facebook at www.facebook.com/jackdaniels.
About Brown-Forman Corporation
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, and Chambord. Brown-Forman’s brands are supported by nearly 4,400 employees and sold in approximately 160 countries worldwide. For more information about the company, please visit http://www.brown-forman.com.
About the Tennessee Department of Economic and Community Development
The Tennessee Department of Economic and Community Development’s mission is to develop strategies which help make Tennessee the No. 1 location in the Southeast for high quality jobs. To grow and strengthen Team Tennessee, the department seeks to attract new corporate investment in Tennessee and works with Tennessee companies to facilitate expansion and economic growth. Tennessee is the only three-time winner of “State of the Year” for economic development by Business Facilities magazine. Find us on the web: tnecd.com. Follow us on Twitter: @tnecd. Like us on Facebook: facebook.com/tnecd.