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Posted on: Wednesday - Oct 7, 2015

 

After nearly a decade of development, the Memphis Regional Megasite is ready to be debuted to companies around the world.

Centrally located in West Tennessee on 6.5 square miles of land, the Memphis Regional Megasite is the most eligible site in the country for large-scale industrial developments. The site is capable of housing several major corporations and would provide thousands of jobs to the area. When Commissioner Boyd joined TNECD in January, one of his first priorities was to land a major project at the Memphis Regional Megasite. The site was ready to pitch to prospects, there was just one small hurdle: it lacked the marketing materials it needed to showcase everything it has to offer.

But how do you effectively market 4,100 acres of prime industrial real estate? It’s no small feat, but TNECD was up for the challenge.

“There is nothing we love more than telling the stories of our state through our people,” said Justin Lane, TNECD Marketing Director. “The authenticity and spirit that you experience in West Tennessee really influenced our concept. From the video footage to the photography, every visual in our marketing materials reflects real people and companies in real settings.”

Memphis Rock 'n' Soul Museum
TBDN Tennessee Company
Interstate 40

With West Tennessee taking center stage, this approach allowed TNECD to capture the ideal workforce, infrastructure and quality of life that is found only in the Memphis region. Developing the collateral package started in early February and took nearly eight months to complete. And like any other piece of great work, it required a collaborative team to achieve the final product. 

From the beginning, the goal was to capture the spirit of how it feels to live and work in West Tennessee, so it was only fitting that the story be told by the locals who know their cities best. TNECD partnered with area chambers and regional economic development agencies to recruit authentic talent and companies to showcase in the photography and videos.

The new marketing materials include an overhauled website, memphismegasite.com, a high-end collateral and two short videos. All of the materials support TNECD’s current marketing campaign for economic development in Tennessee “Mastered in Tennessee.”

Construction on the Memphis Regional Megasite
Our production crew taking a "drone selfieā€

Lane describes the first video, “Heart,” as something that immediately forms an emotional connection with potential business prospects. “It highlights the very best that Tennessee has to offer—our workforce, our products and our quality of life.” 

The second video provides a more technical approach with an aerial tour of the site and West Tennessee region by highlighting key advantages with motion graphics. This deliverable allows prospects to visualize the site’s powerful potential before setting foot on the actual property. 

Both videos can be found on memphismegasite.com in addition to two interactive components important to the site selection process: an interactive site map that allows users to view a site concept, infrastructure overlays and 360 aerial panoramic views. Additionally, a regional version of our popular county profile tool was created for this page. This tool allows users to visualize comprehensive data for West Tennessee like existing infrastructure, population and demographics, labor force and education.

With an intense marketing campaign in place, the Memphis Regional Megasite is ready to be filled with companies looking to set roots in Tennessee. “The time and effort that went into this project was shared among so many people, and we are grateful for the help we received from all of our regional partners,” Lane said. “I believe we have collectively created something that will help transform the economic landscape of West Tennessee forever.”

Capturing a West Tennessee sunset
Tennessee College of Applied Technology - Jackson
Mitsubishi Electric Power Products, Inc.